Message
What your site says, how it is built, in both languages.
Message is the strategy, SEO, information architecture, and writing that produces everything a site needs before the build: keyword analysis, a validated sitemap, a page-structure blueprint, a Message Book, and finished website copy in English and Spanish, written as two independent documents. It is $3,500.
What is included
Positioning sharpened, voice and tone defined, the key messages and the decision of what to leave out, a baseline SEO and keyword analysis, the validated sitemap, the page-structure blueprint mapped to the build, and the finished copy written on that foundation in both languages.
What is not included
The visual identity (Brand), the build (Website), a third language beyond English and Spanish, and recurring SEO (the Visibility service).
Its boundary, against the copy tool
The copy tool returns structured words from the inputs you give it, for $100. Message produces the thinking that decides the words, then writes them: the strategy, the keywords, the sitemap, the blueprint, and the bilingual copy. That is why one is $100 and the other is $3,500.
Its boundary, against Website
Message decides what the site says and how it is structured. Website makes it look right and work. No page planning or copywriting happens during the build.
Deliverables, five
Full ownership. The Message Book pairs one-to-one with the Brand Book.
The SEO and keyword analysis
The validated sitemap
The page-structure blueprint
The Message Book
The finished bilingual copy
Price
- $3,500One time. Five deliverables, full ownership.Message