Fast, because nothing starts half-ready.
The Business Website sequence.
Before the clock
Scope and deposit
We agree the pages, content allowance and one decision-maker in writing. The deposit reserves your production slot.
Clock starts
Ready for Production
Your brief, content, logo, media and domain access are received and verified. Payment alone never starts the clock.
Hours 0 to 48
Design and build
Custom design, CMS, forms and search foundations, built and deployed to a private review site.
Hour 48
Your review
You send one consolidated round of feedback. The balance invoice is issued with the review site.
By hour 72
Launch
Corrections, your approval and final payment, then live on your domain over HTTPS.
Ready for Production
Twelve items. All accepted before the clock starts.
Each item is marked missing, submitted, accepted or not required, with a date. Submitted is not the same as accepted: we check every item before production begins.
01
Written scope
Pages, content allowance, renewal and the named approver, accepted by you.
02
Initial payment
Cleared funds, not a payment screenshot.
03
Company brief
Your background, services, audiences, differentiators, locations and calls to action.
04
Final content
The text for every agreed page, approved by you.
05
Logo and brand assets
Your logo files and any colours or fonts you already use.
06
Photography and media
The images and media the pages need, cleared for use.
07
Domain and DNS access
Authorized access to your domain, shared securely.
08
Technical credentials
Any other accounts the site connects to.
09
Migration readiness
Where content moves from an old site, the audited transfer plan.
10
Named approver
One person who can approve the site and the final payment.
11
Production slot
A confirmed start time, with review checkpoints agreed in advance.
12
No blocking dependencies
Nothing outstanding that would stop the build part-way.
No giant questionnaire.
After your deposit, we send a guided interview you can complete on your own or with the AI assistant you already use. It produces a structured company brief covering the things your website needs to say.
- Company background
- Services and audiences
- What sets you apart
- Locations and service areas
- Team and credentials
- Testimonials and FAQs
- Calls to action
- Things we must never say
After launch
Handover
A 30-minute CMS walkthrough, a short editing guide and two named editor accounts.
Managed infrastructure
Hosting, SSL, backups, monitoring and routine security updates, included for the first year.
Support
Acknowledged within one business day. New pages and features are quoted in writing first.
Timing questions
Why doesn't the clock start when I pay?
Because a website cannot be built in 72 hours without its content, logo, media and domain access. Starting the clock at payment would turn a firm commitment into a hopeful estimate. The checklist protects your deadline as much as ours.
What stops the clock?
Only documented customer-side blockers that prevent critical work: a missed approval or payment checkpoint, revoked access, missing material that was confirmed as final, or a change of scope you request. Our own delays, rework or technical problems never pause it.
Do weekends count?
For a Business Website the 72 hours are elapsed hours, so an active clock keeps running over a weekend. Review checkpoints are scheduled inside your working day. A One Page Website is built in one scheduled business day.
How do I know what is missing?
You always see the checklist and the status of every item: missing, submitted, accepted or not required. We tell you exactly what is holding the start date.
Tell us what needs to go live.
We reply within one business day with next steps. An enquiry never commits you to anything, and nothing starts without a written scope you accept.